BUSINESS COUNSEL NOW
Start smarter. Operate sharper.
Build something that lasts.
Practical guidance, plain-language analysis, and informed commentary for the people building America's small businesses — from the ground up.
This isn't a law firm website.
Most legal sites are built to capture leads. This one is built to share what we know.
Business Counsel Now is a growing resource center of articles, videos, courses, and books written for small business owners who want to understand the legal, financial, and strategic terrain they're walking into. We don't pitch retainers. We don't gate the basics. We believe small business owners should have access to the same quality of thinking that Fortune 500 boardrooms take for granted.
If you find what we publish useful, share it. If you want to go deeper, our courses and books are there when you're ready.
Clarity - Plain language over legal theater
Independence - No retainers, no sponsors, no hidden fees
Rigor - Thinking that holds up
Solidarity - On the side of small business since day one
Built for the people doing the building.
Starting a business in America in this decade is harder than it should be. The rules are dense, the costs are real, and the advice you find online is usually written either by people selling you something or by people who have never run a business themselves.
Business Counsel Now is for the first-time founder trying to choose an entity without overpaying a lawyer to do it. For the side-hustler about to sign a commercial lease and wondering what they just agreed to. For the owner-operator watching policy shifts in Washington and asking what it means for their payroll next quarter.
You don't need to be a client to learn from us. You just need to be building something.
Where to find us.
New material publishes across four channels. Pick your format.
Articles & Analysis
Long-form writing on legal questions, business strategy, and current events affecting small business owners.
Videos
Walkthroughs, explainers, and commentary published to the Business Counsel Now YouTube channel.
Courses
Structured learning on the topics small business owners ask about most — from entity formation to contracts to growth strategy.
Books
In-depth treatments of the questions that don't fit in a blog post.
Why We Exist.
Small business is the most consequential economic engine in the country and the least equipped to navigate the legal and regulatory machinery built around it. That's not an accident, and it isn't going to fix itself.
Business Counsel Now exists to close that gap, one resource at a time. Our perspective is shaped by legal training, business education, and a conviction that an economy of independent owner-operators is worth fighting for. We write about contracts and corporate structure, but we also write about policy, market dynamics, and the cultural conditions that determine whether a small business survives its first five years.
Some of what we publish will be technical. Some will be opinionated. All of it is meant to make you sharper.
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New articles, videos, and resources, delivered when they publish.
About Business Counsel Now.
Business Counsel Now is led by Jeremy Thakurdin, an attorney and MBA whose practice and writing focus on the legal and economic challenges facing small business owners in the United States. The platform draws on his work advising founders and operators across a range of industries, alongside contributions from collaborators who share its mission.
For media inquiries, speaking requests, or course partnerships, contact us.